3/10/09

Rafael's weapon maker promo

Let's say you're a defense-company marketing executive. And you want to make a splash at the Indian defense ministry's annual air show. Do you: (a) buy expensive gifts for New Delhi's generals; (b) treat the press to Kingfishers and samosas; (c) produce a Bollywood-esque video featuring bare-midriff girls, flower-draped missiles, and the catch phrase "dinga dinga dee?"

Yes, crazy as it sounds, this is a promotional video for the Israeli armament firm Rafael used as a marketing presentation at the recently held Aero India 2009 in Bangalore. That's really scary, isn't it?



+Via Wired magazine

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